Branding, Public Relations and Advertising
To drive business when transitioning the Walt Disney Imagineering Sound Department to becoming a profit center, a new brand was needed to promote the new business plan.
Marketing for a SOUND Department?
Hmmm, who do we know that has excellent hearing?
Time to call out the "Big guy"
No, not THAT "big guy"
THIS "big guy"
About JOSEPHSCIUTO-AUTHOR.COM
What's the plan?
Yes, there's merch!
What's the plan?
Many meetings later, a business plan was born...and accepted.
Get the word out
Yes, there's merch!
What's the plan?
Using advertising, publicity and collateral materials, the campaign engaged social media, traditional media, sales presentations and word-of-mouth.
Yes, there's merch!
Yes, there's merch!
Yes, there's merch!
The newly-branded Disney Sound went from cost-center to profit-center within the first fiscal year, reflecting the power of effective branding.
Public Relations and Marketing
Starting out at Lescher Public Relations and Advertising in Beverly Hills (now Lescher Marketing Group), Melissa participated on print and electronic campaigns for Finland's premier airline, Finnair, historic Las Encinas Hospital, travelog producer, Video Vacation, and other entertainment industry events and collateral materials.
Finnair
Finnair... The Icebreaker tour
Senior Med and video Vacations
Las Encinas Hospital
Las Encinas Hospital and Recovery Center
2900 E Del Mar Blvd, Pasadena, CA 91107
Writing publicity pieces for private company intranet and for public internet, Melissa covered "Days Of Our Lives," "Ellen," "The Tonight Show with Jay Leno," and "Access Hollywood" for NBC, wrote sales pieces for the Universal Sound Department to market its crew to potential clients and created the "Art Is Universal" campaign for Asset Recovery, Technical Operations and Content Management.
Publicity and Awards
Melissa led publicity campaigns for the North San Diego Chamber of Commerce, San Diego Women's Week and for the Shorty Awards (best in social and digital media) for "Divine: The Miniseries" and wrote the printed program for Women In Film's Crystal Awards ceremony.
Work in other cities
Women in film Crystal
"All Alone"
Freelance projects
Product Placement and Agency Reader
Melissa also has freelanced as a reader for agents, reading scripts and books that might be appropriate to option for film and television, as well as doing product placement for major motion pictures, such as "Nuts," "Extremities," "Little Shop of Horrors" and "The Witches of Eastwick."